Running a business is no easy task. The advent of the internet has only made things more complicated. Are you pouring more time and effort into running your businesses than ever before? Hiring extra staff is one solution, but you may be better served by automating, with a Customer Relation Management system (CRM) like Zoho.
Here are six things to consider before you implement Zoho CRM for your business.
1. It Reduces Cost.
Humans can only do so much. If all your staff have their hands full, you’ll have to hire more or outsource. A CRM is an elegant solution as it can take care of various tasks simultaneously with little need for constant oversight on your part.
Zoho allows you to send mass emails, manage customer support tickets, and even has AI functionality to give you smart suggestions on where to focus your efforts. You’re paying for one system to take care of tasks that would require whole teams in a purely analog business.
2. It’ll Save You Time.
CRM automation saves time. You merely have to set your preferences, and from there on out entire portions of the customer experience and background processes are taken care of. Time saved is money saved.
On top of that, you’re also lessening the burden on your human workforce, which in turn will improve their productivity and morale. This means a healthier work environment and improvement in areas that machines can’t take care of.
3. Better Customer Service.
The time that automation saves isn’t just yours, it’s your customers’ too. With automation, your customers will have a better experience. Smaller queries can be dealt with via the system, and in those instances where they need to correspond with staff, the system can ensure it’s done speedily.
With a CRM working for you, you have representation 24/7, ensuring customer confidence that no matter the hour, your company is invested in and attending to their needs. Happy customers are loyal customers.
4. Enhanced Workflow.
Automation doesn’t just improve the workflow it has a direct hand in, but it indirectly enhances workflow across the board as it frees up the resources mentioned above — time, money, manpower.
With all the little things taken care of by CRM, and bridging steps no longer a concern, your workflow is already improved. Your staff no longer have to worry about small monotonous tasks, and as such, they can focus their attention and energy on bigger elements.
An often-overlooked feature of CRMs, and one many don’t even know about, is the awareness it provides. As a business owner, you know your business, you know your company, and you know your customers… But the analytics provided by CRMs like Zoho take things to a whole new level.
How are customers interacting with your emails? Which elements on your site are stoking the most visitor engagement? You can discover all of this and more. This in turn allows you to know what’s working and what isn’t, so you can fine-tune delivery to optimise your customer’s experience, and your conversion rates, while boosting returns on investment.
What does this all mean when taken together? Better quality in every aspect of your business. A properly implemented CRM will save you both time and money in that it’ll increase the efficiency and effectiveness of your workforce and business at large.
Moreover, it’ll improve the experience of your customers, boosting your returns. Last but not least it’ll give you — the individual business owner — more time for yourself, and peace of mind about your business.