{"id":185,"date":"2021-03-25T12:01:14","date_gmt":"2021-03-24T23:01:14","guid":{"rendered":"https:\/\/www.mello.co.nz\/?p=185"},"modified":"2023-04-24T12:53:49","modified_gmt":"2023-04-24T00:53:49","slug":"five-different-ways-to-use-your-crm-other-than-for-sales","status":"publish","type":"post","link":"https:\/\/www.mello.co.nz\/five-different-ways-to-use-your-crm-other-than-for-sales\/","title":{"rendered":"Five different ways to use your CRM other than for sales."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"185\" class=\"elementor elementor-185\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb62fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fb62fc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e0b04e\" data-id=\"9e0b04e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-215bdd0 elementor-widget elementor-widget-heading\" data-id=\"215bdd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Five different ways to use your CRM other than for sales.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bedeb0 elementor-widget elementor-widget-post-info\" data-id=\"3bedeb0\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.mello.co.nz\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-list.min.css?ver=1715317554\"><link rel=\"stylesheet\" href=\"https:\/\/www.mello.co.nz\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6aac571 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.mello.co.nz\/author\/bejoy\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tBejoy Jose\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e884fc7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.mello.co.nz\/2021\/03\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 25, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-500b729 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-hashtag\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.mello.co.nz\/category\/crm\/\" class=\"elementor-post-info__terms-list-item\">CRM<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b09af elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"63b09af\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1251\" height=\"834\" src=\"https:\/\/www.mello.co.nz\/wp-content\/uploads\/2022\/08\/Zoho-CRM-for-sales..jpg\" class=\"attachment-full size-full wp-image-186\" alt=\"\" srcset=\"https:\/\/www.mello.co.nz\/wp-content\/uploads\/2022\/08\/Zoho-CRM-for-sales..jpg 1251w, https:\/\/www.mello.co.nz\/wp-content\/uploads\/2022\/08\/Zoho-CRM-for-sales.-300x200.jpg 300w, https:\/\/www.mello.co.nz\/wp-content\/uploads\/2022\/08\/Zoho-CRM-for-sales.-1024x683.jpg 1024w, https:\/\/www.mello.co.nz\/wp-content\/uploads\/2022\/08\/Zoho-CRM-for-sales.-768x512.jpg 768w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d9713 elementor-widget elementor-widget-text-editor\" data-id=\"c1d9713\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The typical reason many businesses will adopt a CRM system is to ultimately boost sales through customer retention. But there are many different ways your business can benefit from a CRM system that isn\u2019t explicitly sale based.<\/p><p>Whether you are looking at extending your business, bettering communication with other departments within your company or creating a safe and (private) place for your customers to talk about their experience, the right CRM tools will be able to provide you with all the above. Here are five different ways to start using CRM to put your business in a great position for growth and consistency.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cefa28d elementor-widget elementor-widget-text-editor\" data-id=\"cefa28d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a92327 elementor-widget elementor-widget-heading\" data-id=\"4a92327\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Customer feedback<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-9c034aa elementor-widget elementor-widget-text-editor\" data-id=\"9c034aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>Customer feedback is number one because every business relies heavily on its relationship with its customers. Many CRM platforms offer tools to help you understand your customers better through links to surveys and reviews. Having a place for your customers to talk about their experience, whether positive or negative, on an internal platform rather than publicly is a bit of a superpower. It allows you to get ahead of any complaints and save the reputation of your brand.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd23c4f elementor-widget elementor-widget-text-editor\" data-id=\"fd23c4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a92327 elementor-widget elementor-widget-heading\" data-id=\"4a92327\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Targeted Marketing<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-9c034aa elementor-widget elementor-widget-text-editor\" data-id=\"9c034aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>CRM systems can track customer clicks \u2013 including website clicks, social media clicks, and how customers interact with your email campaigns. Knowing what the trends are with your clients\u2019 clicks will heavily improve your brand\u2019s messaging.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d97b2b elementor-widget elementor-widget-text-editor\" data-id=\"5d97b2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a92327 elementor-widget elementor-widget-heading\" data-id=\"4a92327\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Keeping everything in one place (improves productivity)<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-9c034aa elementor-widget elementor-widget-text-editor\" data-id=\"9c034aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>A CRM can serve as an open platform where the other necessary departments in your business can access data. CRM systems typically have everything on one platform, so the different departments within your company can access the same or similar data. That\u2019ll help when trying to compare information, strategies and communication.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2854708 elementor-widget elementor-widget-text-editor\" data-id=\"2854708\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a92327 elementor-widget elementor-widget-heading\" data-id=\"4a92327\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Customer Database<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-9c034aa elementor-widget elementor-widget-text-editor\" data-id=\"9c034aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>CRM systems work as a great way to keep important contact information. This will save a log of necessary things like customers, vendors, cooperative brands and future partners. CRM\u2019s can log phone numbers, email addresses and any extra contact detail the business pleases.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e27e04 elementor-widget elementor-widget-text-editor\" data-id=\"7e27e04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a92327 elementor-widget elementor-widget-heading\" data-id=\"4a92327\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Organising<\/h3><\/div><\/div><div class=\"elementor-element elementor-element-9c034aa elementor-widget elementor-widget-text-editor\" data-id=\"9c034aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>The bigger a company is, the harder it is to organise departments. CRM systems can offer calendar and diary management services for your business. Because these systems tend to have everything on one platform, communicating across departments to organise meetings, release dates, and anything else is simplified. If everyone can see what is coming up at the same time, then those exhausting back and forth email conversations can come to an end.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1cb51 elementor-widget elementor-widget-text-editor\" data-id=\"ee1cb51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<br>\nThere are just a plethora of different ways to use a CRM system to better your business. Whatever the company, or business size, the right CRM platform can make business operations much more efficient.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ab30e36\" data-id=\"ab30e36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The typical reason many businesses will adopt a CRM system is to ultimately boost sales through customer retention. But there are many different ways your business can benefit from a CRM system that isn\u2019t explicitly sale based. Whether you are looking at extending your business, bettering communication with other departments within your company or creating a safe and (private) place for your customers to talk about their experience, the right CRM tools will be able to provide you with all the above. Here are five different ways to start using CRM to put your business in a great position for growth and consistency.<\/p>\n","protected":false},"author":2,"featured_media":186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five different ways to use your CRM other than for sales. - Mello Zoho CRM Implementation Experts | Zoho Partner New Zealand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mello.co.nz\/five-different-ways-to-use-your-crm-other-than-for-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five different ways to use your CRM other than for sales. - Mello Zoho CRM Implementation Experts | Zoho Partner New Zealand\" \/>\n<meta property=\"og:description\" content=\"The typical reason many businesses will adopt a CRM system is to ultimately boost sales through customer retention. 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